Landon Donovan Reveals Europa League Hopes for Swansea City
04 May 2017
Landon Donovan has played a major role in American owners taking charge of Swansea City.
Since the takeover, the club has gone through a troubled spell with several managerial changes. US businessmen Jason Levien and Steve Kaplan are in charge of the club. In order to help them in the advisory role, Landon Donovan has been assisting them in various aspects regarding the Premier league. The former Everton player knows a thing or two about the division after having been at Everton in two loan spells. He has also played for the likes of Bayern Munich and LA Galaxy, and Donovan is easily the most celebrated American soccer player.
The arrival of the new owners has not helped Swansea, as the club have been consistently going down in the Premier league table. There is a serious threat of relegation to the Championship, but that has not prevented the owners from setting long-term ambitions at the club. Donovan has revealed that the club are planning to become the face of American football market due to the ownership. However, he admits that the club can reach out the markets across the world only by qualifying for the Europa league at the very least.
The American owners came into Swansea just a couple of years after the club won the League Cup under the regime of Michael Laudrup.
"I think a lot of clubs are trying to reach out into the American market, or the Chinese market, the Indian market or the South American market.And I think Swansea City are certainly becoming more known in America. We have an advantage if we do things right because we have people involved who are American and people who genuinely care about the club.I think the Swansea name will get bigger and bigger in America and elsewhere. I think most likely every pre-season should be in America,” said Donovan.